Taking a Sports Tech Brand to ₹50M in Sales & 10K+ Subscriptions in Just 8 Weeks
10K+
Subscriptions
3M+
Outreach program Reached
Introduction
Active Club, powered by Sportz Village, is dedicated to enhancing children's health by promoting fitness through sports. When the COVID-19 pandemic hit in 2021, they faced a crucial challenge: transitioning from an offline model to a fully digital sports tech platform. They approached us to build their brand, develop the technology, and create a holistic ecosystem that would drive rapid subscription growth while maintaining engagement with young athletes and their parents.
Services
Social Media
Performance Marketing
Influencer Marketing
Analytics
Our Approach
- Brand Creation & Positioning: Developed a compelling brand identity that resonated with parents and children alike, reinforcing Active Club's mission to make fitness fun and accessible.
- Technology & Ecosystem Development: Designed and built a seamless digital platform that provided interactive fitness programs, ensuring a smooth transition from offline to online.
- Multi-Channel Marketing Strategy: Launched performance-driven campaigns across Facebook, Instagram, and WhatsApp to maximize reach and engagement.
- Influencer Collaborations: Partnered with 500+ micro-influencers in the fitness niche to amplify brand awareness and credibility.
- Free Trial Promotions: Implemented an aggressive trial strategy, allowing parents to experience the program before committing, significantly boosting conversions.
Results
- Achieved 10,000+ subscriptions in just 8 weeks, a milestone that established Active Club as a leading sports tech platform.
- Reached 3 million+ parents through strategic outreach programs.
- Successfully expanded Active Club to the UK, UAE, and USA markets.
- Translated into a revenue of ₹50 million, proving the effectiveness of the brand transition and marketing strategy.
