Targeting a Micro-Market & Driving INR 22M+ worth Sales in just 3 Months for a Travel Brand
40%
increase in Conversion rate
60+
press coverage
Introduction
MakeMyTrip Holidays Powai, a distinguished travel partner in Mumbai, aimed to increase its presence in the micro-market of Powai. While they initially sought a performance marketing solution, we identified a larger opportunity.
And subsequently suggested a 360-degree advertising strategy combining digital and offline branding. The goal was to attract high-intent travelers, enhance local visibility, and establish MakeMyTrip Holidays Powai as the go-to travel expert in the region.
Our Approach
- 360-Degree Advertising Strategy: Developed a multi-channel campaign integrating digital and offline marketing to maximize reach and conversions.
- Performance Campaigns: Executed high-converting ad creatives on Meta and Google with precise targeting.
- Google My Business (GMB) Ads & SEO: Optimized search presence and leveraged GMB Ads to capture high-intent local searches.
- Local Branding Initiatives: Strategically placed creative collaterals and banners at bus stands, salons, clubhouses, and conducted society activations to drive footfall.
- Social Media Engagement: Created highly engaging content to build brand affinity and encourage inquiries.
Results
- INR 22M+ in revenue generated.
- 6000+ footfalls at the store in just 3 months.
- 20% increase in conversion rate, translating leads into paying customers.
- Enhanced brand visibility in Powai, strengthening MakeMyTrip Holidays' local dominance.
