How Sportz Village XP Secured 7 New Contracts in Just 2 Months Through Digital Sports Marketing Events
Objective
Sportz Village XP, a prominent sports management and experiential sports marketing (ESM) firm headquartered in Bangalore, aspired to elevate their digital marketing initiatives to attract and engage prospective clients.
With a strong commitment to innovation and a passion for sports, they sought to expand their client base by leveraging cutting-edge digital strategies.
Their goal was to create meaningful connections with sports enthusiasts and organisations while establishing a formidable and strong online presence. To achieve this, they planned to harness the latest digital tools and techniques, ensuring a seamless transition into the digital realm and solidifying their position as a dynamic leader in the sports industry.
Our Approach
Collaborated with Economics Times Brand Equity to organize a digital conference on Sports Marketing.
A comprehensive brand event and multimedia outreach program were executed to increase communication frequency and generate interest in the event.
A 'Phygital' approach, combining physical and digital elements, was adopted to create intrigue and curiosity around the concept of Sports Marketing offered by Sportz Village XP.
Results
Over 400 brands participated in the event.
7 contracts were signed through the Digital Sports Marketing event in a span of 2 months
Digital campaigns led to significant brand awareness with 10000+ engagements and 2.4 Million+ parents 100000+ impressions.
50+ press Coverage PAN India.
